Since its' foundation in 2004 innotaste (from „innovation“ and „taste“) has been the flavour distribution partner in Germany for the international Firmenich group. Within a few months further strategic principals have joined and innotaste has expanded its business activities to several European countries. The aim of these co-operations is to improve the service to our common food and beverage clients.
To achieve this, experienced Firmenich employees from Sales & Marketing and distribution experts from German C.H. Erbslöh group have become a unity by founding innotaste GmbH. This creative merger clearly differentiates innotaste from its’ competitors.
innotaste has a clear focus on only a few suppliers rather than offering a product portfolio from A-Z.
Apart from a selective and market driven extension of the product portfolio innotaste completes its` service package through strategic co-operations in Germay and abroad.
A computer-aided warehousing (4000 tons capacity, DIN EN ISO-9001:2008) and an own quality and application lab make innotaste a reliable and flexible partner on the market for food and beverage ingredients.
The keys to success are:
innotaste sees itself as a partner for innovative solutions. The tailor made service package is made to suit the individual demands of the business partner. Flexibility, know-how of the market and proximity to the customer determine innotaste`s activity.